We have more than 25 years of experience including close to 300 choice research projects. It is most likely that we already have encountered similar market problems in related industries/ product categories.
We use a variety of research tools to ensure tailoring of each set-up to each business need. Still, tools are just tools. Choice research is in essence a mindset, a way of thinking.
We use all research tools first-hand in-house. This means that it is much easier for us to keep going at a high steady pace. No go-betweens, no delays, no mess.